Meet the Family


It doesn’t take long to tell folks who we are.

Ruthless Cowboys is built on the American dream. We started with a simple plan scratched out on a bar napkin – “Create an honest to goodness, 100 percent American-made clothing brand.”

Over the past five years, we’ve made that happen. Just head out to a concert in Forth Worth, Texas, or a rodeo in Mesa, Arizona. You’ll no doubt see guys and gals rocking our apparel that starts with cotton grown on American soil.

Most of our orders come from people who are up before the sun. Ruthless Cowboys makes every effort to get to know the people we serve. We have a great feel for the men and women that make up the fabric of America, and we are proud to call them family.

It is our privilege to turn our quality fabric into apparel that hard working Americans are proud to wear. We take a helluva lot of pride in seeing a woman sporting a RC cap while working two jobs to put herself through college or a mother who works 24/7 to take care of her family.

We don’t take lightly a firefighting father of three sending us a thank you note about a gift he ordered for his wife or the police officer who is proud to wear his Ruthless Cowboys t-shirt under his vest.

We fire up our screen printers every day knowing our stuff may end up on the truck driver grinding out a 60-hour workweek. We know those bananas don’t just magically appear in the grocery store.Our clothing line is meant for those who don’t find it necessary to apologize for walking into a store all dusty from a long day’s work.

As for the military men and women, who post pics on our Instagram page sporting some Ruthless Cowboys gear? These fine people are America’s shield and the fact that these defenders of our land would take the time to show off something that we created is more humbling than we can ever say.

We could keep writing about our company. After all, we’re damn proud of what we do. We just thought it more appropriate to tell you about the people we had in mind when the idea for our business first started. The same folks we keep in mind with every move we make today at Ruthless Cowboys.

We are proud to be the company that is intentionally bringing an honest to goodness American made clothing brand to you and your family.